From Tradition to Future, A Facade that Illuminates
This unique design developed for SEDEF Jewelry aims to merge the brand’s traditional jewelry identity with modern architecture. The design language creates a strong facade concept that reflects both luxury and simplicity, offering a timeless elegance. The storefront stands out immediately on the street, leaving a memorable and trustworthy impression. Every material and form used throughout the design process has been a deliberate choice that reflects the brand’s prestige.
Witness the journey from concept to completion. Discover our design vision through render views and our approach through real-world details.
Signage and Logo Application
Gold-colored box letters are highlighted with deep 3D effects; the high contrast on the glossy surface ensures maximum visibility day and night. Typography and sizing emphasize the brand’s credibility, blending with lighting details to create a refined impression.
Facade Material and Color Palette
The glossy surfaces covered in the most refined shade of green offer a sophisticated and nature-aligned stance. Framed with golden metal profiles, the surface brings together luxury and elegance. The flat and sharp lines on the facade create a rhythmic flow, forming a strong architectural composition.
Display and Outdoor Interaction
Large glass openings allow the product displays inside to be directly visible from the outside. This open display setup creates an inviting atmosphere that draws customers inside.
Lighting Design
Integrated LED systems throughout the facade are strategically positioned around the logo and window displays; especially in the evening, they enhance the store’s sparkle, creating an effect reminiscent of precious stones.
Material and Light Harmony
The harmony of green and gold creates a balance where traditional jewelry aesthetics meet contemporary lines. The shine and reflectivity of the surfaces highlight the jewelry on display while offering a sophisticated backdrop that reinforces the identity of the space.