ABOUT PROJECT
ASTOR – Iraq Energy Fair
CATEGORY Fair Stands
CLIENT Astor Enerji
YEAR 2025
CONTRACTOR Majd Al-Aamal Company (Shahal)
DESIGNER Signolog

Among Many Participants in the Exhibition Area,
You Need to Stand Out and Be Inviting!

 

 

This design, integrated with Astor Enerji's brand identity, both captures attention and presents the services and products in the best possible way.

 

 

From Concept to Execution A Powerful Spatial Narrative

For Astor Enerji, the event held in Iraq from February 24–26, 2025 was not just a trade fair booth, but an iconic spatial experience reflecting the brand's values. The main goals of the project were to increase visibility in a crowded exhibition area, to welcome visitors invitingly, and to present products and services impressively. This original structure, which reflects Astor’s corporate identity, is not only an exhibition space but also an architectural expression of the brand’s vision focused on trust, technology, and sustainability.

Location Control
Brief Meeting
Presentation
Production Project

See the Design and the Vision

Witness the journey from concept to completion. Discover our design vision through render views and our approach through real-world details.

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Structural / Technical Components

Steel profile skeleton system:

The main structure with high load-bearing capacity guarantees the long-lasting and solid form of the stand.

Aluminum frame panels:

Used as both structural and surface material due to their lightness and aesthetics.

Special interlocking modular floor infrastructure:

Provides ease of installation and dismantling, while combining comfort and aesthetics with quality carpet tiles.

Raw furniture applications:

First-class craftsmanship combined with top-tier details gives the space a corporate identity.

Spot and LED lighting:

Strengthens the atmosphere by providing semi-transparency and homogeneous light in the space.

Visual / Experiential Elements

Custom-designed lightbox units

Powerful illuminated visuals integrated with corporate colors at information and guidance points.

Product stands in line with corporate identity

Ensure brand integrity is visible at every point of contact.

Painted and coated surfaces

Preferred for their durability and color retention.

Reception desk and wayfinding elements

Create a professional first impression and optimize the user experience.

LED ambient lines

Create an eye-catching atmosphere regardless of day or night.